Instead of cutting out marketing and thinking it just isn’t in the budget, today’s successful companies are using every penny wisely when it comes to marketing. In fact, successful companies of all sizes know that Guerrilla Marketing means that instead of relying on money power they need to rely on brain power which, by the way, is a lot less expensive.
The best way to use your Guerrilla Marketing dollars wisely is to mostly invest time, energy and imagination to your marketing vs. spending money on marketing. Time, energy and imagination are the brain power that will boost your marketing and allow you to market with great results even on a shoe-string budget.
One of the pitfalls I often see, as a business mentoring expert, is that often companies are not patient and they want results now. They just don’t want to wait for the marketing programs they have put into place to develop and take hold.
The lesson here is: MARKETING RESULTS DO NOT HAPPEN OVERNIGHT!
I know you were hoping I would say they do – me too! The truth is that all marketing is about people and isn’t about things. This means that it takes awhile to build a relationship and to romance your customer. It takes time to get them to dance with you and you have to be prepared to spend the time to build the trusted relationship that will grow to be deep and meaningful.
How can you build the romance? Keep in front of your prospects with no cost methods. We have great technology at our finger tips that is evolving every day. We have websites and social media and email blasts and customer surveys and even text messaging.
Very simply put this is the day of inviting everyone into your network and giving away as much value as you can to make their experiences with your company good ones. People are more likely to do business with companies that “grow on them” overtime.
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