Today let’s talk about some of the do’s and don’ts for social media when it comes to small business.
One of the “do’s” for Facebook is you want to be very interactive. Get on Facebook and make sure that you’re commenting to people. Perhaps you do some real-time chat with some of your Facebook fans. I do recommend that you also create Facebook lists so that you can manage your friends better. These lists are a great tool to help you group and organize people so you can better communicate with them. For example, let’s say you are going to have an event and you live in L.A. You would find the list of all your L.A. friends and invite them. Or you may have people interested in a specific topic, and you can put them in a particular list.
For Twitter, I recommend that you respond to every direct message that comes in. This goes a long with being interactive, you need to be building relationships!
Now for some “don’t’s”. Do not constantly put up a messages (on any social network) that only has to do with selling, selling, selling, selling. Sometimes when I look on my Twitter account, I can find people that only promote their products and services! They don’t offer any type of value to their followers/friends. I don’t believe you should do that. I believe that you should be doing posts that are value, value, value, and then once in a while you can go ahead and you can put in, “Come to this,” or, “Here’s this,” or, “Go to this.” But what you want to do is you want to claim expert status, and the way you become an expert is by valuable posts. So everything you post should have value, and once in a while you can send people somewhere.
Another “do” is make sure that you have the same head shot used on all of these pages so you can become branded. I also definitely recommend that you use the same tag line that people are used to with you. Include your web site as well.
When you are posting on social media, be aware that every time that you post, you want to post things that start a conversation or ask a question or, again, show you as a credible expert. Don’t post things that are nonsense or that will start political conversation; you really want to make sure that your posts are valuable and in line with what people who follow you or friend you would want to know about.













