Cash is NOT King

In Guerrilla Marketing cash is not king. This is great news! It means that businesses of any size can now get noticed without breaking their small wad of cash. You don’t need to have an expense budget like Apple or McDonald’s to play the game! Today there is a more even playing field that allows your business to get a ton of exposure with little or no cash. Good news? YES!

Here’s more good news… we can learn from companies like www.Zappos.com and Dunkin’ Donuts and imitate what they are doing because they are also now using Guerrilla Marketing tactics and saving their cash.

Recently I was at a fair in my community where they were giving out free samples of a new Dunkin’ Donuts coffee. Think about it – free samples don’t cost much and hiring someone to poor coffee into a tiny taste cup isn’t costing them much compared to giant bill boards or sponsoring a Super Bowl Commercial, right?

Catch the point… even large companies are modeling and showing us how to save our cash.

How can you give away a sample of what you have? How can people “try you on” or “taste test you”? Can you give away free reports that potential customers can download? How about a free mp3 or video the can watch? Or even a free trial of demo or consult?

I learned years ago that Baskin Robbins has the taste test mastered. Have you ever gone into a Baskin Robbins and asked for a little pink spoon of some flavor of ice cream you wanted to try? And did you walk out with nothing or with something? Odd are (and I am willing to bet on this one!) you made a purchase. Those tiny little pink spoons and the small amounts of ice cream given away are they way to bring people in without spending much if any cash. People taste, they experience and they buy if they liked the taste. It is that simple.

Save your cash and be creative. Ideas are king today.